A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market
نویسندگان
چکیده
منابع مشابه
A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market
This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling level shows that the increase of the external coefficient or internal coefficient has a negative i...
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ژورنال
عنوان ژورنال: The Scientific World Journal
سال: 2015
ISSN: 2356-6140,1537-744X
DOI: 10.1155/2015/167481